Swedish Fish. That’s what it says right on the familiar package. A lot of Americans believe they’re getting a taste of Sweden, when in fact, it’s made in Canada!
Candy People’s “Scandy Fish” are actually made in Sweden. Candy People’s Scandy Fish is 100% Swedish! Scandinavians are famous for our fish traditions, and we want our Scandy Fish to represent the best of the Swedes. So, of course, ours don’t contain high-fructose corn syrup or artificial colors and flavorings.
Our newest candy for the U.S. market, Swedish Dala Horse, a fruit flavored gummy candy, can currently be found in ALL IKEAS, World Markets and online at Amazon.com and ScandinavianShoppe.com. Together with our Scandy Fish, they provide the flavors of traditional lördagsgodis and an opportunity to learn more about our home country.
The Dalecarlian or Dala Horse is a treasured and famous example of Swedish Folk art, a hand-crafted, intricately painted wooden toy horse from central Sweden. In the 17th century little, wooden, unpainted horses were sold at markets in small towns and villages in Dalarna, in central Sweden. They were originally crafted as Christmas or birthday gifts for children.
A century later woodcutters used leftover pieces of wood to carve small horses during long cold nights in the woods, which they took back to the villages for their children when their time in the forest was done. During that time, the horse symbolized a trusty friend and hard worker – one that pulled timber out of the woods and helped out on the farms.
One tale says that a wandering painter came across a Dala horse on a farm he was decorating. While the artist was painting decorations on furniture, one of the children asked him why the horse wasn’t painted as beautifully as the others. So, using his kurbits – “pumpkins or gourds” in Swedish – painting style, the painter decorated the Dala horse.
The art of carving and painting the Dala horses quickly flourished in the 19th century. The small wooden toy transitioned into becoming a national symbol for Sweden. This painting tradition still carries on today, with most horses painted a dark red base coat, with kurbits style decorations on top.
Only the best timber is used to create a Dala horse and each one is carved by hand so no two horses are exactly alike. Dala horses are usually painted bright red and the harness is painted with intricate detailing in white, green, yellow, and blue.
Likewise, our Dala Horse candy is red, yellow, and orange reflecting the same vivid colors used on the original. Instead of being carved from wood, but using the best ingredients and find workmanship, our Dala horses are made with real sugar, natural flavors, and natural colors. They contain no HFCS, no GMOs, no trans fats, and they are gluten and gelatin free! The Dala Horse is 100% Swedish!
Today, the Dala horse is universally recognized as a true symbol of Sweden. There are a couple of Dala horses displayed here in the U.S. The Dala horse was first introduced to the U.S. in 1939 at the World Fair in New York, which made it the world-famous example of Swedish folk art that it is today. Architects, Sven Markelius and Anders Beckman, chose the horse to be in the Swedish pavilion at the fair as a representation for Sweden. There is also a similar Dala horse in the Swedish American Museum in Chicago. The world’s largest Dala Horse is in Avesta, Sweden. It is 22 feet tall, 17 feet long, 6 feet wide, and weighs 3,000 pounds!
We feel our Dala Horse candy complements our Scandy Fish and carries on our tradition of introducing the real culture of Sweden to the United States!