Every Saturday, Scandinavian children are allowed to eat as much candy as they want! This sweet tradition is known as Lördagsgodis or “Saturday’s candies.” The tradition is centered on “smågodis” or little Scandinavian treats like gummies, chocolates, marshmallow or licorice candies, and just about any other candy you can imagine! Of course, the Scandinavian tradition is not only for children. Adults join in because – who wouldn’t want to indulge in delicious candy every Saturday?
Scandinavian people have huge appetites for sweets – an average family of four can eat more than two pounds of candy per week! They specifically love eating bulk smågodis, which are the core of Lördagsgodis. Swedish people are known to eat the most bulk candy per capita in the world, thanks mostly to the Saturday’s candies tradition.
The tradition actually began because of a medical study on dental health in Sweden. Doctors and dentists wanted to limit the amount of sugar consumed by Swedish children. So, they proposed that Swedish children consume sugar only one day each week. And, that was the start of Saturday’s candies!
Lördagsgodis is more than just a sweet indulgence. It’s also quite the adventure! In Scandinavia, grocery stores, convenience stores, candy stores, and even movie theaters have bins stacked high to the ceiling and wide down the aisles full of candy. Customers can pick and choose from gummies, chocolate, licorice, jelly, hard, marshmallow, sweet, and sour candy. There is an endless variety!
Children love to explore each bin and fill up their bags with their choice of candy. Kids will even save up money all week for Lördagsgodis. If you want to avoid the large crowds of kids, it’s best to go to the store in the early morning or early afternoon. By evening on Saturday, many candy stores are sold out!
As a company founded in Sweden, we are continuing the tradition of Lördagsgodis in the U.S. Candy People’s Pick & Mix bulk candy allows everyone to mix and match their candy choices, rather than choosing one type in a package. We offer delicious clean candy made with natural flavors, all of which are free of high fructose corn syrup, trans fats, and GMOs.
You can find our Lördagsgodis bulk candy at stores like IKEA and Sockerbit! Locate a store near you with our “Find a Store” option near the bottom of our homepage.