“Pick and mix”, “pick & mix”, “pick-n-mix” or “pick ‘n’ mix” are all interchangeable spellings for what is essentially a yummy blend of your favorite candy, chosen by you! Pick & mix is a way of retailing candy in which the candy is picked, mixed and bagged by the customer directly at the point of purchase. The concept of pick and mix is based on the idea of the consumer’s preference for freedom of choice.
Generally the concept of pick and mix is to commercially dispense multiple items in a merchandising display and allow the customer to choose their own mixed container of bulk items. In this way it is a form of bulk retailing. However, pick ‘n’ mix customers traditionally purchase one container (bag or cup) of mixed products for one set price based on weight or size. Whereas, bulk retailing is the concept where each SKU (product) is associated with a specific price and the customer does not have the option to freely mix their own assortment for one set price.
Retailers are encouraged to sell bulk candy for one “pick-n-mix” price. This truly provides customers the power to freely choose a variety of candy that perfectly satisfies their sweet tooth, without worrying about how pricing will be calculated at the store register. The flexibility of picking and mixing increases customer loyalty and increases sales. Customers tend to purchase more when free from the constraints of individual pricing and bags. Not to mention a pick and mix bulk candy section increases sales of near-by packaged candy. Lastly, the concept of bulk retailing decreases environmental impact from reduced transport and packaging. Win-win for everyone!
The concept of pick and mix can be seen around the world with various types of products. Nuts, tea, granola, cereal, beans, pet food, etc. can all be sold using the pick-n-mix concept. Candy is one of the most popular pick and mix categories. You can find pick & mix candy displays around the world in candy stores, grocery stores, convenience stores, movie theaters, amusement parks, etc. Pick ‘n’ mix candy is main stream in many parts of the world and gaining popularity in the US.
In Scandinavia, where Candy People originates, pick & mix candy is widely popular and has been a staple in the culture for several decades. The Scandinavian region consumes and exports among the highest amounts of pick and mix candy. Candy People’s global headquarters is in Sweden, where the average person consumes about 40 pounds of pick-n-mix candy (or in Swedish “plockgodis”, “smågodis” or even “lördagsgodis”) yearly. Yes, that is a lot of candy and twice as much as an American. Sweden has the highest candy or “godis” consumption rate per capita in the world. Candy People has been supplying and manufacturing pick & mix candy since the 80’s and it is our core business. Candy People supplies over 30 countries around the world with pick-n-mix candy. If you want to incorporate pick ‘n’ mix candy into your retail store, please contact Candy People today!
* In consideration for the very essence of the pick & mix concept, freedom of choice, all spelling variations were used freely within this post. 🙂
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