For anyone familiar with “Lördagsgodis” or “Smågodis”, you have seen or been told about the cultural phenomenon that grips with Scandinavian population every Saturday. If these are new words in your vocabulary, do not worry, we will soon explain how and why Swedes eat the most candy in the world.
“Lördagsgodis”- meaning Saturday candy in Swedish
“Smågodis” – meaning little candies in Swedish
So what is “Lördagsgodis”- Saturday candy? For many Scandinavian people (Swedish, Danish, Finnish or Norwegian) “Lördagsgodis” or “Smågodis”, is a beloved tradition. Essentially, the idea is that Scandinavian children are allowed to visit the local store every Saturday to buy a bag of “pick and mix” candy or “plockgodis”, loose candy. It is the one day of the week and presumably a highlight of the week, when children are allowed to buy sweets. But it is not only children that look forward to Saturday candy all week, adults often curve sweet cravings during the week in order to more responsibly indulge on sugar. In fact, when participating in the “Lördagsgodis” tradition, the average Swedish family of four eats about 1.2 kilos (2.65 lbs.) of candy!
You can visit just about any grocery store, convenience store, gas station, movie theater, movie rental store or (of course) any candy store to find a HUGE variety of pick and mix candy. Pick and mix is spelled countless ways, “pick & mix”, “pick-n-mix”, “pick n’ mix”, but either way you can find it on practically every street corner in Sweden. Stores have dozens to hundreds of different varieties of bulk candy. The idea of pick and mix candy is to allow each person to pick a bag of bulk candy of their own personal favorites. You can find jelly, chocolate, gummy, marshmallow, sweet, sour, licorice candy and just about anything you desire in a pick and mix candy aisle. This might help to explain why statistically Swedes eat a whopping 17 kilos (37.5 lbs.) per person a year. In fact, Swedes eat the most bulk candy per capita in the world.
The once-a-week tradition is historically linked the controversial experiments at Vipeholm Mental Hospital in an effort to research tooth decay. The Swedish Government asked the Swedish Medical Board to perform a series of human experiments to study diet and dental health. The Vipeholm Hospital, outside the city of Lund, was chosen to feed mental health patients large amounts of sweets to deliberately provoke cavities from 1945 to 1955. Based on the findings that enormous amounts of sugar can be linked to tooth decay, the Swedish Medical Board introduced the concept of “Saturday Candy,” in 1957. Today, this unwritten rule is still followed by most families and the Swedish Public Dental Service still stands behind the concept.
Candy People is a Scandinavian candy supplier introducing the concept of “pick and mix” candy and “Lördagsgodis” all over the world. If you are interested in learning more about this Scandinavian candy tradition or how to purchase wholesale Scandinavian pick and mix candy, please contact Candy People.