Packaging. Nobody ever thinks, “You know what I need more of in my life? Packaging, that’s what!” Sometimes it’s hard to get into – fighting through three layers of cardboard and plastic- and then you have to figure out what you can recycle and what is more trash for a landfill. Can we all just agree that we should eliminate as much packaging as possible?
Of course, since Candy People is in the wholesale bulk candy business, we would say that, wouldn’t we? But, it’s true! There is so much value produced by buying in bulk, whether you’re a consumer or a retailer. Bulk candy is a fantastic win-win model for consumers and retailers because it:
If you’re a fan of Candy People bulk candies already, it’s probably because you appreciate the wonderful flavors and our natural ingredients. We make some of the finest clean candy on the planet, and those better ingredients cost a little more. One of the ways we keep prices competitive with is by refraining from most packaging and selling it in bulk. If you’re a green-conscious consumer, you’ll also appreciate the lack of trash we produce – even our bulk packaging is all recyclable by retailers!
When you’re in the store, you decide how much or how little you want, and you pay for only what you need. It’s also much easier to understand the price you’re paying by weight when you’re not buying 3.16 oz. or 6.34 oz. bags! You can mix and match flavors, as a bonus, and please everyone in the family all for the same price per pound. When you’re done, you’ll have only a paper bag to recycle.
Now, some retailers are even selling bulk online, so you don’t even have drive to the store!
Many high-end food retailers – like Whole Foods – have embraced selling bulk foods. It takes less time to merchandise the products than shelved foods do, saving labor costs. While consumers find value in bulk purchases, margins for retailers are usually better than for packaged foods because there is no building in packaging cost. And, less packaging means lower refuse costs on the backend.
Candy People’s wide selection of bulk candy allows customers to “Pick & Mix” their own unique portions and assortments. The Pick & Mix concept builds customer loyalty by making the choice 100% the customer’s – allowing them to buy for the whole family at one price. The one price concept also entices customers to try new products because it’s easy to pick out one or two new flavors without committing to a whole bag. Lots of consumers come to love our lemon rhubarb log, for instance, because it’s easy to drop in a couple of pieces rather than buying ¼ lb. right away.
Our candy displays help retailers optimize retail space, as well. You can offer a large variety of products within a small area and increase sales per square foot. We are so confident in the bulk retailing benefits for both the retailer and consumer, we offer a rebate program to offset the pricing of bulk merchandising.
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